Duan Daochao, general manager of Foshan Xiangju Seat Manufacturing Co., LTD., who has been engaged in mold design and manufacturing for more than 10 years, decided to bring his professional skills and creative inspiration accumulated over the years to the education industry.

At the age of 30, Duan Daochao ushered in a new turning point in his career and also realized a truth. "Business enterprises can not blindly pursue value maximization, but also consider taking part in social responsibility, Xiangzhu chair to produce more healthy, environmental protection, scientific teaching desks and chairs."

 Duan Daochao said: "The traditional wooden desks and chairs are compressed plates and steel frame structure, formaldehyde pollution, easy to crack at high or low temperatures, wood materials are not waterproof, steel frame easy to rust, and the service life is only 3 years, there are many drawbacks, Xiang Zhu seat through scientific and technological means to solve the above problems."

The teaching desks, chairs and cabinets produced by Xiangju Chair are made of high-density polyethylene (HDPE) environmentally friendly new materials, non-toxic, tasteless, formaldehyde-free, corrosion-resistant and impact-resistant, fireproof, waterproof and easy to clean. In terms of details, Xiangju seats are also constantly improving, including stable lifting device design, foundation design that can do fine mediation, anti-wear design of key parts, and diversified functional design, so that students' items are convenient for storage and classification.

The corporate philosophy of Xiangju Chair is to allow thousands of students and educators to use scientific, healthy, environmental protection, beautiful modern furniture, so that the campus hardware facilities to keep up with the rapid development of teaching concepts and campus construction level. In the view of Duan Daochao, providing users with high-quality products is the hard truth, enterprises can develop sustainably, and constantly win reputation. In the product quality strictly control, in the material, abandon the unqualified products on the market such as formaldehyde exceeding the wood material, we resolutely do not use. Never use harmful paint.

In order to make the product more durable and humane, Duan Daochao began to visit Europe, Japan, the United States and other countries and regions, but also has been studying a large number of teaching desks and chairs related product design technology, only a set of desks and chairs abandoned more than 10 sets of molds, the cost of millions of yuan, until the design of the product is satisfied.

Xiangju seats adhere to the concept of "large design, high quality", and promote a product design that can not only be in line with traditional culture, but also combine the requirements of technology with modern functions. In order to make the design of desks and chairs reasonable, in addition to considering the practical, economic, aesthetic and other requirements, we must also apply the principle of ergonomics, so that the size of the desks and chairs meet the human scale and human action scale of teenagers, to ensure that students have a healthy and good sitting posture, which is conducive to improving learning efficiency, reducing fatigue and discomfort.

From the perspective of domestic furniture companies, they are basically doing traditional products, and the market environment is not ideal. In the fierce competition in the furniture market today, Duan Daochao chooses to specialize in this market segment of education, focus on products and services, and firmly believe that only focus, can be professional, only professional can win respect.

Duan Daochao said: "Three years ago, we found that some schools in Japan, South Korea and Europe and the United States are already using new plastic desks and chairs, we realized that this will be the trend, although the new desks and chairs are relatively high prices, but from the whole life cycle of the product, the cost will be reduced." Therefore, many schools have accepted this new product, and some bidding documents clearly require the desks and chairs to be high-density polyethylene (HDPE) environmentally friendly new material products, and the steel frame structure to be aluminum alloy materials."

In the education segment of the market, will continue to develop the education hardware product line, in addition to the production of teaching desks and chairs and cabinets, but also in the development of plastic bed board, the future will also provide school auditorium, theatre, laboratory and other related supporting products.